Women’s Technical Softshell Jacket

Woman wearing softshell jacket walking a dog
Back view of woman wearing a softshell jacket

Product description

For this project, Debby Phelps provided leadership and direction to a design and development team creating a collection of technical cold weather apparel that incorporated unique proprietary technologies. She interpreted market opportunity for brand to utilize proprietary technologies into a collection and initiated cost analysis and sourcing decisions in defining the opportunity.


  • Design and development leadership
  • Product marketing
  • Apparel design
  • Technical development
  • Technical specification creation
  • Color palette development
  • Color/lab dip analysis
  • Apparel fitting
  • Costing analysis
  • Procurement and sourcing